Trade Marketing Manager (Horeca Channel)

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary Negotiable
Specialization: Trade Marketing
Sub Specialization:
Contact: Ms Trang
Reference: JO-1803-390031
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 -  To lead, motivate and develop a team of Trade Marketing Professionals to develop and deliver assigned brand trade marketing plan, that is based on Shopper Strategic Insight/Drivers, Channel and Customer Agenda

-  Manpower Budget Planning. Play as role model and inspire the team to live the 6 Heineken Standard Behaviors. Thus transform the trade marketing team into a high performing team

-  Ensure well alignment and work relationship between Marketing - Trade - Sales Teams to build the integrated commercial team.

-  To lead the Brand Channels Review.

-  To lead and develop the Channel Strategy Development Process (BWC) to create and embed 3 Years Strategy for sustainable profitable growth of the portfolio and brands by channel.

-  To lead and develop the Shopper Insight Programme (base on Shopper Research and internal inputs) to understand shopper/on trade consumer motivations, drivers and barriers to ensure successfully influence shopper/on trade consumer at POP through Channel Activation

-  To lead and develop 12 Month Channel Activity Planning with clearly defined objectives and KPIs that support 3 year activity program and category activation platforms in priority channels.

-  To lead and develop New Channel and Channel Initiatives to meet market/consumer changes.

-  To lead and set Execution KPIs to ensure Effective Execution & Tracking of Channel Activation to successfully translating brand value into volume.

-  To lead and manage Trade Census Data for Trade MKT Strategies and Programme Development.

-  To lead Trade MKT Role in Excellent Outlet Execution (EOE Program) to ensure doing the Thing Right at market place.

-  To lead and develop Commercial Propositions, Trade Communications and Selling Stories.

-  To lead and develop Partnership with Key Customers through Loyalty Programme.

-  Leadership Capability to develop a team

-  To develop TME Budget and manage expenditures to agreed levels. To review Annual Plans


  •  University degree in Business Administration, Economics, Marketing
  •  Knowledge of professionally advertising, culture and sociology
  •  At least 5-year working experience in the relevant field in beverage industry or FMCG
  •  Decision maker. Good communication, negotiation and presentation skills
  •  Analytical thinking and problem-solving skill. Being flair
  • Conversation with spoken and written English and PC such as all Microsoft Office and Photoshop