Responsibilities:
- Oversee Mytour site performance and implement best practices in both on- and off-page optimization to increase SERP visibility, CTR and conversions.
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Build scalable content and link building processes aligned with Mytour brand and product focus, utilizing in house editorial resources, outside agencies, freelancers, social media as needed.
- Integrate and leverage search, analytics and reporting insights to develop strategic content recommendations for Mytour.
- Passionately study and implement new, unique and creative SEO techniques, including finding outside opportunities for additional SEO training.
- Stay up-to-date on emerging industry trends, search algorithms, indexing and data modeling.
- Monitor competitors and analyze the effectiveness of strategies and tactics they employ.
- Assist in formalizing company SEO standards and procedures.
- Monitor and analyze performance data to develop actionable insights that can be measured and reported.
Job requirement:
- Good command of Vietnamese and English language both written and spoken.
- Strong experience in SEO and ASO.
- Comfortable retrieving and analysing data from Google Webmaster Tools and Google Analytics.
- Advanced Excel skills (pivot tables, look-up function and conditional functions)
- At least 3-4 years of relevant work experience
- Good critical and analytical thinking
- Experience in managing his/her own website is a plus. Must have experience in managing freelancers/Content Writers
- Excellent in execution and possess growth mindset
- Strong sense of ownership and accountability and has keen and attention to details
- Good interpersonal skills and ability to work well in a team environment
- Strong leadership and team management