SEO & Content Team Lead

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary: Negotiable
Specialization: Consumer Goods & Retail, Advertising,
Sub Specialization: Analysis & Reporting, Copywriting,
Contact: Lieu Nguyen
Reference: JO-1911-430750

 Responsibilities:

  • Oversee Mytour site performance and implement best practices in both on- and off-page optimization to increase SERP visibility, CTR and conversions.
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities.
  • Build scalable content and link building processes aligned with Mytour brand and product focus, utilizing in house editorial resources, outside agencies, freelancers, social media as needed.
  • Integrate and leverage search, analytics and reporting insights to develop strategic content recommendations for Mytour.
  • Passionately study and implement new, unique and creative SEO techniques, including finding outside opportunities for additional SEO training.
  • Stay up-to-date on emerging industry trends, search algorithms, indexing and data modeling.
  • Monitor competitors and analyze the effectiveness of strategies and tactics they employ.
  • Assist in formalizing company SEO standards and procedures.
  • Monitor and analyze performance data to develop actionable insights that can be measured and reported.

Job requirement:

  • Good command of Vietnamese and English language both written and spoken.
  • Strong experience in SEO and ASO.
  • Comfortable retrieving and analysing data from Google Webmaster Tools and Google Analytics.
  • Advanced Excel skills (pivot tables, look-up function and conditional functions)
  • At least 3-4 years of relevant work experience
  • Good critical and analytical thinking
  • Experience in managing his/her own website is a plus. Must have experience in managing freelancers/Content Writers
  • Excellent in execution and possess growth mindset
  • Strong sense of ownership and accountability and has keen and attention to details
  • Good interpersonal skills and ability to work well in a team environment
  • Strong leadership and team management