Marketing Manager

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary Negotiable
Specialization: Electrical / Electronic Engineer
Sub Specialization: Marketing
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Contact: Nguyen Kim Nhung
Reference: JO-1903-414025
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Responsibilities
* Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
* Prepare and manage monthly, quarterly and annual budgets for the Marketing department
* Set, monitor and report on team goals
* Design branding, positioning and pricing strategies
* Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
* Analyze consumer behavior and determine customer personas
* Identify opportunities to reach new market segments and expand market share
* Craft quarterly and annual hiring plans
* Monitor competition (acquisitions, pricing changes and new products and features)
* Coordinate sales and marketing efforts to boost brand awareness
* Participate in the quarterly and annual planning of company objectives

Requirements
* Work experience as Head of Marketing or VP Marketing, preferably within electronics industry
* Experience running successful marketing campaigns
* Solid knowledge of web analytics and Google Adwords
* Experience with CRM software
* Leadership skills with the ability to set and prioritize goals
* Analytical mind
* BSc or MSc in Marketing or relevant field