Analyze the marketplace and design a market strategy based on the product range

- Search for and capitalizing on new product opportunities

- Manage Positioning and Branding for the product range

- Prepare the product strategic and operational marketing plan dovetailing with overall marketing / business plan

- Manage new product projects from start to end

- Develop product launch programs, product campaign ans related activities

- Understand the marketplace and customer needs in order to advise product marketing and communication

- Work closely with the sales and marketing departments to develop the sales & marketing strategy

- Plan and implement product review and communication content to educate the customers

- Responsible of product training content and accessment system and implementation

- Work on product supporting material

- Create connection with X group activities, X-photographer activities, medica and other Photographer activities