Analyze the marketplace and design a market strategy based on the product range
- Search for and capitalizing on new product opportunities
- Manage Positioning and Branding for the product range
- Prepare the product strategic and operational marketing plan dovetailing with overall marketing / business plan
- Manage new product projects from start to end
- Develop product launch programs, product campaign ans related activities
- Understand the marketplace and customer needs in order to advise product marketing and communication
- Work closely with the sales and marketing departments to develop the sales & marketing strategy
- Plan and implement product review and communication content to educate the customers
- Responsible of product training content and accessment system and implementation
- Work on product supporting material
- Create connection with X group activities, X-photographer activities, medica and other Photographer activities
