- Plan and develop the digital marketing strategy for the company's brand, seasonal collection annually.
- Ensure brands development and increase sales through digital/marketing campaigns (website, FB ads, Google Ads)
- Collaborate with Sales teams to hit both sales target and brand target
- Develop content strategy to attract customers on social media
- Identify trends and market insights to improve customer experience across multiple channels and customer touch points
- Manage Digital Marketing team; collaborate with HODs to execute suitable Digital campaigns
- Evaluate digital marketing campaigns from others competitor to come up with competitive solutions
