1. Lead the development of the trade category plan for assigned channels:
- Develop customer & shopper insights for assigned channels. Translate insights into business building opportunities within specific customers/ channels;
- Build account/ channel specific trade plans to align with total trade category plan to deliver category/ brand objectives;
- Identify trade spend opportunities and allocate funds for each sector while analysing risks;
- Match brand objectives with customer/ market needs. Work with field sales team to ensure excellence in in-store activation;
2. Work out monthly rolling forecast for assigned channels:
- Prepare promotion sell-out volume with attention to market intelligence information;
- Prepare input for brand and build incremental sales volume;
3. Co-work with marketing team in launch/ re-launch and consumer promotion activities:
- Provide input for marketing to build budget, scheme and communication plans;
- Allocate promotion volume to channel/ customers in charge;
- Work out the brief for BTL agencies and sales team;
- In charge of in-store POSM design, briefing POSM/ Activation team for production and installation in store;
4. Develop and execute all trade/ schematic shopper promotions:
- Lead scheme proposal and execution;
- Lead the communication to internal and external stakeholders on the scheme;
- Follow up with POSM production gift sourcing and delivery to stores OTIF;
- Conduct ROI and post-promotion evaluation.
