Channel & Category Development Assistant Manager

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary Negotiable
Specialization: Accountancy
Sub Specialization:
Contact: Chi Pham Nguyen Linh
Reference: JO-1812-408125

1. Lead the development of the trade category plan for assigned channels:

  • Develop customer & shopper insights for assigned channels. Translate insights into business building opportunities within specific customers/ channels;
  • Build account/ channel specific trade plans to align with total trade category plan to deliver category/ brand objectives;
  • Identify trade spend opportunities and allocate funds for each sector while analysing risks;
  • Match brand objectives with customer/ market needs. Work with field sales team to ensure excellence in in-store activation;

    2. Work out monthly rolling forecast for assigned channels:
  • Prepare promotion sell-out volume with attention to market intelligence information;
  • Prepare input for brand and build incremental sales volume;

    3. Co-work with marketing team in launch/ re-launch and consumer promotion activities:
  • Provide input for marketing to build budget, scheme and communication plans;
  • Allocate promotion volume to channel/ customers in charge;
  • Work out the brief for BTL agencies and sales team;
  • In charge of in-store POSM design, briefing POSM/ Activation team for production and installation in store;

    4. Develop and execute all trade/ schematic shopper promotions:
  • Lead scheme proposal and execution;
  • Lead the communication to internal and external stakeholders on the scheme;
  • Follow up with POSM production gift sourcing and delivery to stores OTIF;
  • Conduct ROI and post-promotion evaluation.