1. Lead the development of the trade category plan for assigned channels:

• Develop customer & shopper insights for assigned channels. Translate insights into business building opportunities within specific customers/ channels;
• Build account/ channel specific trade plans to align with total trade category plan to deliver category/ brand objectives;
• Identify trade spend opportunities and allocate funds for each sector while analysing risks;
• Match brand objectives with customer/ market needs. Work with field sales team to ensure excellence in in-store activation;
  
  2. Work out monthly rolling forecast for assigned channels:
  

• Prepare promotion sell-out volume with attention to market intelligence information;
• Prepare input for brand and build incremental sales volume;
  
  3. Co-work with marketing team in launch/ re-launch and consumer promotion activities:
  
• Provide input for marketing to build budget, scheme and communication plans;
• Allocate promotion volume to channel/ customers in charge;
• Work out the brief for BTL agencies and sales team;
• In charge of in-store POSM design, briefing POSM/ Activation team for production and installation in store;
  
  4. Develop and execute all trade/ schematic shopper promotions:
  
• Lead scheme proposal and execution;
• Lead the communication to internal and external stakeholders on the scheme;
• Follow up with POSM production gift sourcing and delivery to stores OTIF;
• Conduct ROI and post-promotion evaluation.