Responsibilities:
- Develop brand strategies that align with marketing strategies to drive product development and communication to the target markets or segments.
- Developing branding project/ community activities to enhance brand position in the target market.
- Develop advertising and communication strategies to implement the corporate brand (Master brand) strategy.
- Orientate all the advertising and creative activities to communicate Brand Essence, attract the interaction of target customers and develop demand aspiration for the product line/ATM/ digital branding and co-branding.
- Build respective research (e.g. Brand Audit / Brand Health Monitoring) to gauge for brand performance and brand trend (recognition, market share, profitability, and brand conversion, brand value) in order to build brand equity in short and long-term period.
- Develop and manage budget of corporate brand and community relations.
Requirement:
- 7+ years of relevant experience
- MBA or equivalent degree
- Good understanding of Marketing/Branding activities
- Good at in English
