Responsibilities:

• Develop brand strategies that align with marketing strategies to drive product development and communication to the target markets or segments.
• Developing branding project/ community activities to enhance brand position in the target market.
• Develop advertising and communication strategies to implement the corporate brand (Master brand) strategy.
• Orientate all the advertising and creative activities to communicate Brand Essence, attract the interaction of target customers and develop demand aspiration for the product line/ATM/ digital branding and co-branding.
• Build respective research (e.g. Brand Audit / Brand Health Monitoring) to gauge for brand performance and brand trend (recognition, market share, profitability, and brand conversion, brand value) in order to build brand equity in short and long-term period.
• Develop and manage budget of corporate brand and community relations.

Requirement:

• 7+ years of relevant experience
• MBA or equivalent degree
• Good understanding of Marketing/Branding activities
• Good at in English