Brand Manager - M427092

Location: Hanoi, Vietnam
Job Type: Permanent
Salary US$1500 - US$2000 per month
Specialization: Marketing Manager / Director
Sub Specialization:
Contact: Trang Cao Thi Huyen
Reference: JO-1809-403361


Responsibility

  • Analyzing how our brand is positioned in the market and crystalize targeted consumers insights
  • Taking brand ownership and provide the vision, mission, goals and strategies to match up to
  • Translating brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to "take action"
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Coach the team and get the best from everyone
  • Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy