Brand Manager

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary: Negotiable
Specialization: Consumer Goods & Retail, Advertising,
Sub Specialization: Product Manager / Brand Manager, Brand Manager / Product Manager,
Contact: Bao Ngoc
Reference: JO-1810-404084

JOB DESCRIPTION

  • Plan and execute trade and consumer marketing activities, including new product launching, consumer & trade promotions, media advertising, and sponsorships,…
  • Collaborate with other departments for new product development, variants and packaging in order to react to market and competitors' changes
  • Develop and implement together with GBM the advertising & promotion plan for the assigned product within marketing budget
  • Work with Sales Department in developing product display, merchandising & point of sales materials and selling tool.
  • Conduct market research projects both through external parties as well as own observations during field visits.
  • Monitor and analyze sell- out and sell- in data per region/team weekly to ensure the smooth implementation and successful execution of brand programs

QUALIFICATIONS

  • Degree in Marketing/ Business Administration; or at least 3 years experience in brand management or marketing communication
  • Skills: Presentation, Communication (both oral & written in Vietnamese & English), excellent use of PowerPoint, Excel
  • Operational analysis
  • Sales ability & persuasiveness
  • Innovation
  • Initiating action