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JOBSEEKERS’ INTERESTED FACTORS ABOUT AN EMPLOYER BRAND​

I. FACTORS WHICH HELP EMPLOYERS IN VIETNAM ATTRACT AND RETAIN TALENTS

  • Talents value "Leadership Quality" over other career benefits
  • Working style and behavior surpass other organization engagements’ related factors
  • “Insurances and allowances” are the most important factors in the "Employee rewards" element.

II. DIFFERENCES PERSPECTIVE OF GENERATIONS X, Y, Z

  • The younger the talent, the higher the expectations for working conditions and environments
  • All three generations agree on the importance of "Sustainable development".

III. FACTORS WHICH HELP EMPLOYERS ATTRACT AND RETAIN TALENTS BY INDUSTRY

  • Business strategy and corporate behavior towards employees are more important than “attractive income” in many industries