- Creating a trade marketing strategy and communicating this to the marketing team.
- Executing the trade marketing plan across the region.
- Driving brand awareness across various categories and products.
- Attending and presenting at trade shows and events on behalf of the business.
- Coordinating the creation and delivery of marketing materials and content.
- Managing and motivating a team of trade marketing executives.
- Reporting on data and industry trends relating to trade categories.
- Creating trade marketing plans for individual products and product ranges.