Snr Brand Manager

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary Negotiable
Specialization: Accountancy
Sub Specialization:
Contact: Chi Pham Nguyen Linh
Reference: JO-1811-406413

Brand Planning

  • Develop brand/category strategies in line with portfolio objectives in respect of volume, contribution and shares.
  • Prepare and gain approval for annual brand plans supported by expenditure budgets.

Brand Management

  • Manage all aspects of brand communication.
  • Brief and manage advertising and design agencies to ensure effective brand campaigns are developed, produced and implemented.
  • Provide effective brand merchandising and promotional strategies that are relevant to the market.
  • Develop and maintain effective working relationships with Marketing, Sales colleagues to facilitate the exchange of information and to promote commitment to and implementation of the brand strategies.
  • Achieve legal and management approval for materials prior to printing/production as required

Resource Management

  • Manage funds to achieve delivery of agreed brand activities within agreed budgets and timings.
  • Manage the delivery of marketing materials as required to Sales colleagues to aid execution of brand activities in accounts and field.
  • Adopt a Risk Management approach to his / her role & responsibilities consistent with the regulation of Vietnam

Information Management

  • Consolidate consumer and brand performance data with insights and recommendations to the Head of MKT, colleagues, and senior management.