Online Manager

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary: Negotiable
Specialization:
Sub Specialization: e-commerce and payment,
Contact: Oanh Chau Minh Hoang
Reference: JO-1907-422412

Business Intelligence  Develop short and long term eCommerce strategy and roadmap in line with Brand and Affiliate strategy  Identify market opportunities to grow online revenue generating channels  Analyse online marketing budget and online advertising spend by channel and Brand to maximize ROI  Conduct competitive and market analysis  Provide eCommerce education and advice to Brands and share best practices within the Region and Affiliates Operational Effectiveness  Liaise with Global, Regional and Affiliate stakeholders to establish and manage eCommerce activities  Build and maintain relationships and communication channels with Brands and Corporate teams  Manage information and cross-functional communications to support better decision making  Effectively communicate issues and learnings to key stakeholders  Manage multiple vendor and agency relationships Tracking & Reporting  Conduct weekly or monthly business reviews with Brands and Affiliates  Evaluate eCommerce campaign and spend effectiveness  Analyze and explain site metrics trends and recommend analytics-driven changes to Brands Campaign Management  Plan, manage and execute eCommerce programs and campaigns across Affiliates  Take ownership of Brands' consolidated annual, quarterly and monthly campaign calendars  Define business requirements, operational metrics and key performance indicators for campaign measurement  Proactively identify and resolve issues and roadblocks that arise during the course of campaign execution  Execute and analyse campaigns to ensure and maximize effectiveness and produce optimal ROI Project Management  Take business ownership of new site launches and functionality enhancements  Key liaison between Brands, Affiliates and partner teams