A. Plan and Lead Brand MKT Calendar and manage Product portfolio
Formulate brand marketing objectives and programs
Align with BM, Retail Operation and Education team for new product launch forecasting and promotion plan in line with Brand Strategies and coordinate with Brand Demand Planner and the Regional Marketing to ensure that correct weighted product mix and current sales objectives are reflected in saleable product forecast.
Make product selection, assortment, and suggest relevant pricing based on IMW Offering
Makes decisions on promotions items (including collaterals) and creative concepts
Lead the Annual Price Increase process in line with guidelines and competition
B. Marketing Program management
Lead Brand Marketing Calendar and ensure strong execution of brand marketing and media plans/calendars and major launches.
Major launching, re-promote & promotional campaign:
Plan 360 degree launching, esp Digital/Social Media Campaign, EDM, CRM, Event, Visual Merchandising, Promotion and POSM
Lead and guide Marketing Assistant to develop and execute Promotion/GWP/Retailer activities, Visual Merchandising, Promotion, Event and POSM
Digital and Social Media Management
Analyzes marketing performance of product line. Develop and recommend marketing activities/programs including sales driven and brand building to meet business goals.
Assist BM on new counter opening
C. Tracking & Monitoring
Manages brand advertising and promotional budget. Reviews expenses of promotions / marketing / advertising activities to keep strict control over costs.
Evaluation: Conduct basic analysis to measure marketing activities and provide insightful recommendations to improve business performance
Monitor Retailer’s activities and promotion and propose relevant activities in line with MKT Calendar
D. Other tasks: As assigned by Brand Manager
YÊU CẦU CÔNG VIỆC
University Degree or equivalent Advanced Diploma in Sales and Marketing.
Good communication skills and fluent in both written and oral English.
Minimum 3 years of relevant work experience.
Well groomed and poised.
Excellent communication and interpersonal skills.
Good computer skills.
Note: This job is only open for Local Vietnamese only