A. Plan and Lead Brand MKT Calendar and manage Product portfolio 

 Formulate brand marketing objectives and programs 
 Align with BM, Retail Operation and Education team for new product launch forecasting and promotion plan in line with Brand Strategies and coordinate with Brand Demand Planner and the Regional Marketing to ensure that correct weighted product mix and current sales objectives are reflected in saleable product forecast. 
 Make product selection, assortment, and suggest relevant pricing based on IMW Offering 
 Makes decisions on promotions items (including collaterals) and creative concepts 
 Lead the Annual Price Increase process in line with guidelines and competition 

B. Marketing Program management 

 Lead Brand Marketing Calendar and ensure strong execution of brand marketing and media plans/calendars and major launches. 
 Major launching, re-promote & promotional campaign: 
 Plan 360 degree launching, esp Digital/Social Media Campaign, EDM, CRM, Event, Visual Merchandising, Promotion and POSM 
 Lead and guide Marketing Assistant to develop and execute Promotion/GWP/Retailer activities, Visual Merchandising, Promotion, Event and POSM 
 Digital and Social Media Management
 Analyzes marketing performance of product line. Develop and recommend marketing activities/programs including sales driven and brand building to meet business goals. 
 Assist BM on new counter opening 

C. Tracking & Monitoring 
 Manages brand advertising and promotional budget. Reviews expenses of promotions / marketing / advertising activities to keep strict control over costs. 
 Database management
 Evaluation: Conduct basic analysis to measure marketing activities and provide insightful recommendations to improve business performance 
 Monitor Retailer’s activities and promotion and propose relevant activities in line with MKT Calendar 

D. Other tasks: As assigned by Brand Manager