Marketing Manager

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary: Negotiable
Specialization:
Sub Specialization: Marketing Communication / PR,
Contact: Ms. Duyen
Reference: JO-1910-427679

JOB DESCRIPTION

Report to: CEO

1) Strategy

- Planning and developing marketing strategies based on company's vision, customer insight and competitor's activities.
- Controlling marketing strategies based on analysis of market trends, competitor's strategies, and internal resources.
- Evaluating marketing strategies for improvement

2) Product
- Researching customers need and market trends
- Developing product based on customers need and market trend
- Launching new product
- Tracking product cycle

3) Forecasting
- Market trends
- Sales volumes for production plans and sales target

4) Relationship & Organizing
- Keep relationships with key customers
- Customer satisfaction, customer loyalty, after-sales services programs, promotion campaigns, display campaigns, etc
- Keep relationships with all media to ensure the most effective messaging and positioning of the organization.
- Organization of event, seminar, technical training, customer conference

5) Brand Management
- Develop brand awareness: concept and identity
- Plan marketing and branding objectives
- Expand product solutions and offerings.
- Prepare and forecast budget marketing
- Oversee creation and delivery of press releases, advertisements, and other marketing materials.
- Design print ads and publications.
- Ensure brand messages are consistent.
- Engage consumers on social media.
- Lead all areas of content generation and production across all media platforms.
- Take calculated risks based on data-driven analytics.
- Drive overall CRM and direct marketing.
- POSM.

6) Digital Marketing
- Plan, manage, execute, monitor, measure, analyze, optimize, publish, and promote advertising campaigns for internet marketing (including: ads, content, and social influencer marketing) and traditional marketing
- Manage and continuously improve all company media presence (e.g.Facebook, YouTube) in accordance with current market trends, including attracting a high number of internet followers and promoting the company's brand awareness and trust
- Execute campaigns of all advertising channels - Facebook Ad, Google AdWords, Cốc Cốc, Zalo, offline, etc - to achieve the KPIs
SEO, SEM, Website, Landing page, micro web, forum seeding, etc
- Research competitors' marketing methods and develop the appropriate responses
- Update the management team on the latest media trends
- Manage and enhance company's customer loyalty program and CRM with a focus on increasing customer satisfaction, visit frequency, and average order size

JOB REQUIREMENTS

- Bachelor degree in related majors
- at least 3 years of experience in the same level
- Passion in health and beauty product
- Creative, challenges facing and good presentation skills