Marketing Executive

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary: Negotiable
Specialization:
Sub Specialization: Marketing,
Contact: Ms. Viet Duyen
Reference: JO-1906-419181

CAMPAIGN MANAGEMENT
o Base on division objective to identify the priority for each campaign at Forecast level. Propose event
options for each coming year to match with the year's objective
o Coordinate with Product team to drive the team on each Forecast wave
o Set Marketing calendar for Vietnam with clear launching day for each campaign, each point of sales
o Coordinate closely with other supportive functions in order to prepare for each new launch (Product
license, Delivery, Training, Communication, CRM, VM, Retail). Follow each new campaign thru out the
first launch month. Actively update the launch result to the team weekly / monthly and actively seek for
support / solution with slow moving campaigns
o Arrange for team to try on new products before each launch in order to have timely actions in ordering /
tea, engagement prior each launch
o Set clear target for point of sales by each new campaign. Drive for campaign success at Retail level
through Category-in-charge team and Retail management team

MANAGE PRODUCT ASSORTMENT
o Base on Marketing analysis / Product analysis / Sales analysis in order to manage overall Product
assortment for Vietnam
o Actively seek for solution with slow moving franchise
o Ensure the overall assortment for Vietnam at standard level. Maintain the minimum level of One Shot /
APAP END SKU

RECRUITING POTENTIAL CLIENTS
o Seek for options to increase the Recruiting rate following Recruiting target each year
o Organize In-store activities to drive for more traffic, including the attraction to potential clients

MANAGE PERFORMANCE & SERVICE OF FACIAL CABIN
o Coordinate with store to ensure the service at Facial Cabin is up to the Brand's standard
o Tracking performance of each Cabin to maximize the service and potential that Cabin can bring to
business, including explore all opportunities to recruit more Skin care clients / bringing more Fashion
clients to Fragrance & Beauty

EVENT / ACTIVITIES EXECUTION
o Coordinate with Event Team prior each event. Play a key role on all event planning & execution targeting
the launch of key campaigns
o Follow closely with Sales team in order to understand the current challenge at each store. Actively discuss
with Retail Manager / Counter Manager in order to find support solutions
o Explore all options of Direct communications to support for each new event / launching. Increase the
opportunity of recruiting and strengthen the awareness of our event / launching
o Responsible to drive toward Event's KPI

PLANNING & BUDGET FOLLOW UP
o Tracking all Promotion Expenses for Fragrance & Beauty division
o Quarterly recap & review all expenses. Challenge other team member in order to ensure our investment
are in the right track, and align with the division objectives.
o Alert to direct Manager if there's any over spent / under spent on each review period
o Support to consolidate the team's number during budget planning cycle

INTERNAL COMMUNICATION
o Communicate continuously across divisions (Finance/ IT / Distribution, HR, Communications and Fashion)
to achieve objectives
o Communicate continuously with Asia Pacific regional office on all relevant issues.

REQUIREMENTS

o Bachelor degree in Marketing/ Economics or other related major

o At least 3 years of experience in Retail Fashion/ Cosmetics

o Fluent English, proactive and fashionable