Trade Marketing Manager

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary Negotiable
Specialization: Consumer Goods & Retail, Advertising
Sub Specialization: Trade Marketing, Marketing Manager / Director
Contact: Ms Trang
Reference: JO-1805-395331
  • Collaborate with sales and marketing department to develop plans for trading.
  • In charge promotions and new product launch, deep understanding of shopper profile and brands strategies
  • Control all sales promotion materials both MT and GT channel
  • Pursue category management
  • Initiate and execute cat man project and co-marketing opportunity to enhance trade partnership and reinforce J&J category captainship to maximize own brand growth potential
  • Ensure continuous improvement on promotion efficiency via cost improvement projects
  • Forecasting
  • Handle forecast for promo packs and manage forecast for whole brand
  • Franchise Sales Plan development
  • Responsible for given BTL budget
  • Deploy brand plan to customer focus plan