Brand Manager

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary: Negotiable
Specialization: Consumer Goods & Retail, Advertising,
Sub Specialization: Brand Manager / Product Manager,
Contact: Ms Hanh
Reference: JO-1808-400649
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  • ROLES

  • Manages the brand (s)/ category handled based on the 4 Ps (Product, Price, Promotion, and Profitability).
  • Responsible for volume, value, gross profit, brand contribution of brand (s)/ category handled.
  • Responsible for developing and execution or annual business plans/ marketing campaigns that are geared towards achieving targets set for the brand (s)/ category handled.
  • Works with agencies (advertising/ research) for branch communication development taking into consideration consumer insights generated through market researches.
  • Manages Advertising and Promotions budget.
  • Leads development of new products.
  • Regularly conducts brand review to ensure that brand (s)/ category performance are in line with targets set at the start of the fiscal year.
  • QUALIFICATIONS

  • University degree.
  • Knowledgeable in Microsoft Office software.
  • Fluent in Vietnamese and could converse/ write in English.
  • With at least 3 years brand management experience, preferably in FMCG.
  • Has experienced New Product Development and have undergone product launches.
  • Highly flexible/open-minded, resourceful and practical.
  • Good Project Management Skills.
  • Results Oriented, keen in Execution.
  • With strong analytical skills and sound entrepreneurial spirit.
  • With grasp of market research – quantitative (including Retail Audit) and qualitative.
  • Understands business financials.