Responsibilities
 Planning, developing and implementing effective marketing communication campaigns. Using the full
marketing mix for the company's marketing communications.
 Plan and organize complex PR campaign, press release and customer presentations to attract
prospective customers
 Plan advertising and promotional campaigns for products or services on a variety of media (social,
print etc.)
 Copy writing for related marketing collaterals & PR contents, including brochures, letters, emails,
social media, websites and printed media.
 Developing and producing marketing materials including leaflets, posters and flyers which involve
writing and proofreading copy and liaising with designers and printers
 Supporting line manager to propose the open letters, product advertising through email, SMS, and
digital marketing tools.
 Prepare and build budget for marketing campaigns/activities. Monitor ongoing campaign expenses
against the budget, keeping accurate records and highlighting where variances occur. Produce an
accurate summary of total spend at the end of a marketing campaign.
 Work with internal and external teams to proceed documents/contracts related to the services or
programs being implemented.
 Assisting in the production of ongoing competitor analysis and reporting, with particular reference to
pricing, presentation and promotion.
 Organize and attend marketing activities or events to raise brand awareness
 Other tasks related to Marketing as assigned by Leader/Manager/Director