Digital Marketing Manager

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary Negotiable
Specialization: Marketing Communication / PR
Sub Specialization:
Contact: Ms Ly
Reference: JO-1912-432512

Responsibilities:

  • Responsible for all direct consumer and B2B business sectors (non-medical sector) in Vietnam.
  • Evaluate business opportunities through analysis and understanding of consumer behaviors, market trends and new technologies.
  • Identify target segments to deliver optimal product offerings and value propositions.
  • Formulate promotional & product strategies.
  • Develop & execute plans and activities designed to address customer needs and/or expand market share.
  • Lead planning and execution of advertising and promotional campaigns, product exhibits, presentations and demos for events, launches, trade fairs, public talks and press events.
  • Forecast sales and promotional campaign expenses.
  • Develop and manage digital marketing programs and oversee social media strategy.
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
  • Execute and optimize our CRM program, query data to gather metrics and KPIs. Manage relationships with third party partners.
  • Participate in consumer research projects related to consumer behavior and product usage.

Job Requirements:

  • At least 5 years experiences in consumer product management, strategic marketing, advertising and market research.
  • At least 3 years of experiences in digital communication.
  • Business level written and spoken English
  • Proficient in all MS Office Applications (Excel, PowerPoint, Outlook)
  • Excellent skills on communication, organizing and presentation.