Digital Marketing Manager

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary Negotiable
Specialization: Education
Sub Specialization: Marketing Manager / Director, Digital / EC / CRM
Contact: Trinh Nguyen Thi Kieu
Reference: JO-1808-400064

JOB DESCRIPTION

Strategic initiating, developing and implementing marketing plans

Develop and manage content of the company’s website and social channels

Proofread to produce accurate and high quality work

Coordinate the production and distribution of the company’s publications.

Provide assistance in logistics arrangements of promotion activities and events.

Develop and implement integrated communications plans of online activities to advance the brand identity; broaden awareness of the company’s services, increase the visibility of promotion campaigns across key audiences.

Day-to-day management, scheduling and posting of content on our social channels (Facebook & YouTube)

Review content on social media channels that engages and inspires the community.

Review ad text, keywords for Search campaigns

Optimize website SE rankings.

Evaluate the performance of social media campaigns and optimize content plans and copy based impact on business results.

Identify communication challenges and work with managers and team to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them

Oversee development of print communications and electronic communications

Prepare talking points, press release and other supporting material as needed.

Oversee the day-to-day activities of the communications function including budgeting, planning and reporting.

Produce TVC and other marketing collaterals to promote on new channels: TV footer pop up, LCD, LED poster, Frame poster in buildings etc.

 

JOB REQUIREMENTS

Interpersonal skills and communication skill

Strong analytic skill

Positive attitude to self-learning

Drives for results.

Customer centric.

Excel at cross-team collaboration.

Strong written and verbal communication skills.

Deep understanding of digital marketing. Experience delivering effective digital campaigns.

Creativity and consistent record in delivering innovative marketing approaches. Experience writing briefs and directing creative and messaging.

Experience managing web and social channels.

Ability to communicate across teams and levels.

Ability to work under constant deadline pressure and manage multiple projects across multiple teams

Experience building and executing demand generation plans for large scale events.

Understanding of web metrics, digital analytics, and ability to generate, analyze and interpret data.

Understanding of website testing and targeting