Digital Marketing Director (Digital Banking)

Location: Hanoi, Vietnam
Job Type: Permanent
Salary: Negotiable
Specialization:
Sub Specialization:
Contact: Minh Tran Nguyet
Reference: JO-1904-415777

  • Develop digital marketing strategic and online sales performance.
  • Enhance brand awareness and lead generation in integrated or digital campaign.
  • Integrate multi-channel as well as optimize paid & earned media (PPC, SEO, eDM, social media, web...) to generate lead
  • Build online sales platform, application, products/function benefits of digital banking for serving loyalty members and converting new customers.
  • Work with fintech partners for strategic partnership in fintech industry
  • Analytics and measuring ROI
  • Monitor marketing plan and performance using KPI's and make sure marketing plan is in alignment with marketing budget
  • Lead and manage team work together with direction.