- Develop digital marketing strategic and online sales performance.
- Enhance brand awareness and lead generation in integrated or digital campaign.
- Integrate multi-channel as well as optimize paid & earned media (PPC, SEO, eDM, social media, web...) to generate lead
- Build online sales platform, application, products/function benefits of digital banking for serving loyalty members and converting new customers.
- Work with fintech partners for strategic partnership in fintech industry
- Analytics and measuring ROI
- Monitor marketing plan and performance using KPI's and make sure marketing plan is in alignment with marketing budget
- Lead and manage team work together with direction.
