• Develop digital marketing strategic and online sales performance.
• Enhance brand awareness and lead generation in integrated or digital campaign.
• Integrate multi-channel as well as optimize paid & earned media (PPC, SEO, eDM, social media, web...) to generate lead
• Build online sales platform, application, products/function benefits of digital banking for serving loyalty members and converting new customers.
• Work with fintech partners for strategic partnership in fintech industry
• Analytics and measuring ROI
• Monitor marketing plan and performance using KPI's and make sure marketing plan is in alignment with marketing budget
• Lead and manage team work together with direction.