Digital Marketing and Communication Executive

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary Up to VND0.00 per month
Specialization: Digital Marketing
Sub Specialization:
Contact: Duy Nguyen Le Bao
Reference: JO-1805-395081

Multinational Healthcare Company with German-based is looking for Digital Marketing and Communication Executive who expertise in execute marketing and communication process with Marcom team in Vietnam; help to implement an organization's marketing strategy and activities together with Marcom colleagues; coordinate, execute events and provide administrative support; together with Marcom team proactively promote brand via a multitude of platforms, such as print, online or broadcast advertising, websites or through press releases distributed to the media in general and in particular in digital marketing platforms.

Job Description:

 Events coordination and execution:
 Support and execute external and internal events including workshops, training, CMEs,
congresses, tradeshows, clinical talks, employee workshop, product launchings..
 Back-up for other Marcom employees 'tasks in events coordination and organization.
 Design and branding - Digital marketing responsibilities:
 Assist with the production of marketing materials and literature, such as web content,
brochures and press releases; Support on printed material to supplement online products;
 Ensure the correct use of Siemens Heatthineers branding in all publicity;
 Develop and implement Siemens Healthineers advertising campaigns with Marcom team;
 Keep record of all advertisement contracts;
 Coordinate with relevant business lines (RHQ if needed) and liaise with graphic and website
designers, agencies/vendors to prepare and upload content for intranet/internet /website;
 Write and optimise content for the website and social networking accounts such as Facebook
LinkedIn and Twitter .. and maintain our social media presence with Marcom team;
 Support of evaluation the marketing campaigns using tracking and analytical software and
assess the results with Marcom team;
 Help with presentations by assembling videos, slideshows as requested by direct superior or
business units;
 Plan and execute all digital marketing, including SEO/SEM, marketing database, email,
social media and display advertising campaigns
 Design, build and maintain our social media presence
 Measure and report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs)
 Brainstorm new and creative growth digital marketing strategies with Marcom team;
 Collaborate with internal teams to create landing pages and optimize user experience;
 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
 Measure and report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs)
 Create online banner adverts and oversee pay per click (PPC) ad management