Digital and Social Media Manager

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary Negotiable
Specialization: Marketing
Sub Specialization:
Contact: Oanh Chau Minh Hoang
Reference: JO-1806-396000

Oversee the formulation and implementation of product launch digital marketing strategies that are in line with regional and local strategies.
 As the Consumer Insight lead for the affiliate, leverage on and ensure the effective integration of local and regional consumer insights into these strategies. Develop strategic insight synthesis to help inform and drive actions.
 Ensure Brands develop and understanding of the consumer through analyzing and cultivating CRM data and recommend appropriate reflective digital/marketing campaigns and/or innovations.
 Develop active, collaborative partnerships with internal and external stakeholders, key influencers, new media and vendors for successful negotiations, by leveraging on economy of scale, shared resources and learnings, all leading to efficiency and increased market share.
 Pioneer and lead in creating new engagement channels to help the business unleash new categories and geographical relevant consumer needs that lead to new concepts, new product propositions and increased consumer base.
 Ensure affiliate alignment with and achievement of Regional/Corporate KPIs.
 Overall Affiliate Lead on crisis management of social media, and work with Global Corp