Digital Analyst

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary Negotiable
Specialization: Consumer Goods & Retail, Advertising
Sub Specialization: Digital / EC / CRM
Contact: Dai Trang
Reference: JO-1810-405090

* Provide analysis, reporting and insights on cross-channel campaigns and brand performance, often making recommendations for adjustment to marketing campaigns in-flight
* Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences
* Measure marketing effectiveness and value of media and web personalisation campaigns, and present actionable insights and recommendations based on data results and best practices
* Support brand teams in the development of measurement plans for campaigns, audiences and A/B testing
* Leverage data to gain insight into trends, user experience and behaviour in order to drive the appropriate digital marketing, mobile and social strategies
* Advise on creation of use cases and personalised experiences for selected audiences
* Advise the Digital Category Lead, Insight Specialist and CRM Lead on how to optimize their data quality, increasing value to be leveraged for future usage
* Work with the DMP consultant to brief appropriate audience selections for Media and web personalization campaigns
* Expert and go-to person on Adobe Analytics and Adobe Target towards brands and brand execution teams
* Coordinate the execution of A/B tests, analyse test results for presentation to stakeholders and do in-flight reporting on the performance
* Work in close collaboration with media agencies to determine which media needs to be tagged, which data needs to be collected and how this data can be used in campaigns
* Construct test & learn marketing activity and analyse results for presentation to stakeholders
* Understands the data-model and is responsible for extractions, suppression, advising on how to improve data quality
* Data analysis of ad hoc requests