Customer Segmentation Head

Location: Hanoi, Vietnam
Job Type: Permanent
Salary Negotiable
Specialization: Banking & Financial Services
Sub Specialization:
Contact: Minh Tran Nguyet
Reference: JO-1807-397882

1. Formulating and implementing annual business plans for the USME sub-segments (SME / MSME)
- Developing, organizing the business plans, annual action programs for the sub-segment in charge
- Managing business results, action programs, being responsible of business results for the sub-segments, business programs


2. Analyzing and identifying the potential subdivisions of USME (SME / MSME)
Participating in building criteria to identify sub-segment customers
Researching and analyzing in order to understand the characteristics, needs and potential of each sub-segment and setting the corresponding price requirements.
+ Collecting market information (GSO, Tax…)
+ Evaluating the affection factors (the characteristics, needs, behavior ...)
+ Analyzing customer insight reports for each sub-segment (characteristics, needs, behaviors, price requirements, level of competition in banking and finance, risk, opportunities ...)
Coordinating sales management and marketing programs to promote the segment in charge
Searching, developing potential source of Sales force for the following sub-segments:
+ Maintaining & developing relationships with industry, economic zones, etc. to find information on customers in the sub-segment.
+ Selecting the list of warm leads, allocating the list to the sales channel, sales force to exploit

3. Effective management (SME / MSME)
Proposing orientations on business policies, requirements on trading and service, sales channels, risk management requirements
Developing business modeling for key sub-segments (approach, value chain identification, cross selling, sales force, sales support)
Making business plans for the segment, sub-segments:
+ Financial plan for month/ quarter/ year
+ Business strategies for the Branch/ Region are selected for business implementation in each key segment
+ Plan to support, promote sales to the key segment
Effective segmentation management (revenue, costs, profits, overdue debt ...)
+ Periodic assessment (month/ quarter/ year) of business performance
+ Suggest policies and solutions to increase business efficiency of the sub-segment
Developing the process, tools and effective portfolio management of warm leads in the segment, sub-segment
+ Developing tools, distribution process, potential list management
+ Monitoring, evaluating progress, efficiency of exploiting potential resources, proposing improvement measures

4. Other responsibilities
Other tasks assigned by the Division Manager of USME (SME / SME)