Channel & Category Development Manager

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary Negotiable
Specialization: Consumer Goods & Retail, Advertising
Sub Specialization: Trade Marketing
Contact: Quynh Trang
Reference: JO-1810-404740

1.       Lead the development of the trade category plan for assigned channels:

§  Develop customer & shopper insights for assigned channels. Translate insights into business building opportunities within specific customers/ channels;

§  Build account/ channel specific trade plans to align with total trade category plan to deliver category/ brand objectives;

§  Identify trade spend opportunities and allocate funds for each sector while analysing risks;

§  Match brand objectives with customer/ market needs. Work with field sales team to ensure excellence in in-store activation;

2.       Work out monthly rolling forecast for assigned channels:

§  Prepare promotion sell-out volume with attention to market intelligence information;

§  Prepare input for brand and build incremental sales volume;

3.       Co-work with marketing team in launch/ re-launch and consumer promotion activities:

§  Provide input for marketing to build budget, scheme and communication plans;

§  Allocate promotion volume to channel/ customers in charge;

§  Work out the brief for BTL agencies and sales team;

§  In charge of in-store POSM design, briefing POSM/ Activation team for production and installation in store;

4.       Develop and execute all trade/ schematic shopper promotions:

§  Lead scheme proposal and execution;

§  Lead the communication to internal and external stakeholders on the scheme;

§  Follow up with POSM production gift sourcing and delivery to stores OTIF;

§  Conduct ROI and post-promotion evaluation.



·         University graduate in Business Administrative, Foreign Trade, Economics;

·         At least 02 years working experience in relevant position for FMCG industry (experience in sales planning, trade marketing is an advantage);

·         Strong analytical skills and business mindset;

·         Proven business management competency;

·         Strong communication and influencing skills;

·         Creative and passionate, willing to take challenges;

·         Proactive, confident and able to work under high pressure;

·         Good command in English and computer skills.