Channel & Category Development Manager

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary Negotiable
Specialization: Consumer Goods & Retail, Advertising
Sub Specialization: Trade Marketing, Activation Manager
Contact: Ms Ngoc
Reference: JO-1903-414715


1. Lead the development of the trade category plan for assigned channels:

  • Develop customer & shopper insights for assigned channels. Translate insights into business building opportunities within specific customers/ channels;
  • Build account/ channel specific trade plans to align with total trade category plan to deliver category/ brand objectives;
  • Identify trade spend opportunities and allocate funds for each sector while analysing risks;
  • Match brand objectives with customer/ market needs. Work with field sales team to ensure excellence in in-store activation;

2. Work out monthly rolling forecast for assigned channels:

  • Prepare promotion sell-out volume with attention to market intelligence information;
  • Prepare input for brand and build incremental sales volume;

3. Co-work with marketing team in launch/ re-launch and consumer promotion activities:

  • Provide input for marketing to build budget, scheme and communication plans;
  • Allocate promotion volume to channel/ customers in charge;
  • Work out the brief for BTL agencies and sales team;
  • In charge of in-store POSM design, briefing POSM/ Activation team for production and installation in store;

4. Develop and execute all trade/ schematic shopper promotions:

  • Lead scheme proposal and execution;
  • Lead the communication to internal and external stakeholders on the scheme;
  • Follow up with POSM production gift sourcing and delivery to stores OTIF;
  • Conduct ROI and post-promotion evaluation.


  • University graduate in Business Administrative, Foreign Trade, Economics;
  • At least 02 years working experience in relevant position for FMCG industry (experience in sales planning, trade marketing is an advantage);
  • Strong analytical skills and business mindset;
  • Proven business management competency;
  • Strong communication and influencing skills;
  • Creative and passionate, willing to take challenges;
  • Proactive, confident and able to work under high pressure;
  • Good command in English and computer skills.