Brand Marketing Director

Location: Ho Chi Minh City, Vietnam
Job Type: Permanent
Salary: Negotiable
Specialization: Banking & Financial Services,
Sub Specialization:
Contact: Nhung Do Phuong
Reference: JO-1909-426523

Responsibilities:

  • Develop brand strategies that align with marketing strategies to drive product development and communication to the target markets or segments.
  • Developing branding project/ community activities to enhance brand position in the target market.
  • Develop advertising and communication strategies to implement the corporate brand (Master brand) strategy.
  • Orientate all the advertising and creative activities to communicate Brand Essence, attract the interaction of target customers and develop demand aspiration for the product line/ATM/ digital branding and co-branding.
  • Build respective research (e.g. Brand Audit / Brand Health Monitoring) to gauge for brand performance and brand trend (recognition, market share, profitability, and brand conversion, brand value) in order to build brand equity in short and long-term period.
  • Develop and manage budget of corporate brand and community relations.

Requirement:

  • 7+ years of relevant experience
  • MBA or equivalent degree
  • Good understanding of Marketing/Branding activities
  • Good at in English