Achievement and accountability for individual brand targets – up to the marketing contribution level for each brand.
Tracking of sales on monthly basis by brand. Key reports include: retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.
Develop brand specific marketing calendar.
Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
Develop and provide marketing collaterals (i.e. POS, displays etc).
Devise recruitment plans for each brand – eg. Workshops, promotional activities, etc.
Devise customer retention programs and CRM brand-specific activities to drive brand sales.
Accountability and tracking for the brands’ Advertising & Promotional Expenditure.
Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.
Stock forecasting on new and existing products (including GWPs) within each brand.
Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.
Work with national sales team to provide support to garner entry into alternative distribution channels.
Develop strong and good working relationship with the media journalists
Conceptualize, plan and implementation of PR launches.
Provide leadership, guidance and direction for team members towards building and strengthening internal department structure.
Bachelor Degree in Marketing, Economics or other ralated majors
Having at least 2 years experience in the same position in Retail company
Good command of English
Background in Cosmetics or Fashion is preferrable