• Acquire, update and analyze relevant information about the market and business environment: market sizes, market segmentation, competitors, customers and other relevant market intelligence
• Identify marketing strategies and develop business plan for assigned portfolio to support sale team aligned with agreed business objectives
• Implement and oversight all marketing & communication activities to manage the agreed KPIs and ensure the consistent in marketing communication, branding positioning and company image value
• Manage the allocation of marketing budget to maximize ROI and have positive impact on brand P&L
• Manage forecasting for revenue and production
• Plan and implement new product launch across difference channels and new product innovation aligned with regional & global species manager
• Develop and maintain relationship with strategic business partners, KOLs, as well as managing external agencies Market Research, Creative, Events, Digital, Social...
• Lead marketing team aligned with cross functional teams to achieve key brand initiatives, defining and clarifying initiative objectives as well as managing the team, timelines and resources needed