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Personal Branding Impacts On Business Development: High-Level Employees’ Perspectives

“PERSONAL BRANDING IMPACTS ON BUSINESS DEVELOPMENT: HIGH-LEVEL EMPLOYEES’ PERSPECTIVES”

Ho Chi Minh City, October 10th, 2019, Navigos Group, the leading provider of recruitment services in Vietnam, published a report on: "Personal Branding impacts on Business development: High-level employees' perspectives". The report was conducted based on an analysis of the results of a survey of senior-level candidates, in particular from the managerial level in the PRIMUS data, a product of Navigos Group.

I. PERSONAL BRANDING: POSITIVE IMPACTS AND CONCERNS

  • While it is expected to be increasingly important, senior-level candidates still define "Personal brand" associated with individuals in the field of entertainment or society.
  • Personal branding helps build personal credibility, thereby bringing a positive impact to the organization

II. CHALLENGES IN BUILDING PERSONAL BRANDS

  • High-level candidates invest in a personal brand because they want to receive benefits from their relationship network, emotional or material point of view
  • "Defining purpose" is the most important factor when building a personal brand
  • Potential abusive behavior leads to negative impression to personal branding 

III. PERSONAL BRANDS AND CAREER PROSPECTS

  • High-level candidates will continue to invest in personal branding
  • Personal branding has a positive impact on the personal career and business brand
  • The digital age and "flat world" are driving a stronger need for personal branding